This program was created and developed in a partnership between the Small Business Development Center (SBDC) and the Pikes Peak Arts Council (PPAC) and brings together both organization’s programs to provide comprehensive arts-focused training and advice to help artists on a path to greater sustainability and self-sufficiency. Professional Development for Musicians is an interactive workshop intended to empower musicians of all genres and encourage a peer-learning environment. This course seeks
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This program was created and developed in a partnership between the Small Business Development Center (SBDC) and the Pikes Peak Arts Council (PPAC) and brings together both organization’s programs to provide comprehensive arts-focused training and advice to help artists on a path to greater sustainability and self-sufficiency. Professional Development for Musicians is an interactive workshop intended to empower musicians of all genres and encourage a peer-learning environment. This course seeks to build a more business savvy and economically vibrant music community in our region. Strategic Planning Topics for Musicians Include: Public Relations & Marketing – Identifying your target market, engaging and growing your fan base via publicity and social media, identifying what sets you apart from other musicians, determining appropriate marketing strategies, maximizing your use of technology and promotional materials. Legal – Forming effective contracts and improving negotiation skills, discussing trends and issues of copyright law in the digital age, releases required from session musicians, producer agreements Business Planning – establishing a budget and managing your money, maximizing merchandising opportunities and strategizing how to get your product to your market most effectively The first 10 people who sign up AND attend the class will receive their $20 registration fee back, thanks to scholarships provided by Colorado Creative Industries!
Event Panelists:
Robert Case, President, New Pants Publishing – song publishing and copyright issues in the digital age, how to protect your creative product
Barb Dye, President, Colorado Music Business Organization (COMBO) – how COMBO helps musicians with the business of music
Steve Harris, Attorney and Executive Director, Meadow Grass Music Festival – understanding contract terms and conditions, contract negotiation and festival bookings
David Jeffrey, Musician, Grass It Up – support in our local music community, peer-learning opportunities
Tanya Shaw Jeffrey, Owner, Ginseng Creative – essential marketing tools for musicians – strategic thinking, market analysis, messaging, building audiences and creating buzz
Amy Whitesell, Owner, A Music Company – how to handle bookings, best ways to get the attention of booking agents, artist management, PR
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